KOL (Key Opinion Leader) Specialist - Student & Young Professional Engagement

Join Kuy Group as a KOL (Key Opinion Leader) Specialist and drive impactful influencer marketing campaigns tailored to students and young professionals in Malang, Jawa Timur. In this dynamic role, you will develop and execute creative strategies to engage the youth market, leveraging the latest digital tools and platforms. As part of our growing team, you will have the opportunity to work on diverse projects and contribute to our mission of fostering meaningful connections between brands and young audiences.

At Kuy Group, we are committed to innovation and excellence. Located in the vibrant city of Malang, you will be part of a team that thrives on creativity and collaboration. This role offers a unique chance to grow professionally while making a tangible impact on the digital landscape.

In your daily work, you will collaborate with cross-functional teams to identify and onboard the most relevant influencers, craft compelling content, and measure campaign performance using analytics tools like Google Analytics and Hootsuite. You will also stay updated with the latest trends in digital marketing to ensure our campaigns remain fresh and engaging.

📋 Tanggung Jawab Pekerjaan

• Develop and implement influencer marketing strategies tailored to students and young professionals.
• Identify, onboard, and manage Key Opinion Leaders (KOLs) to align with brand objectives.
• Create and curate engaging content for social media platforms, including Instagram, TikTok, and YouTube.
• Monitor and analyze campaign performance using tools like Google Analytics and Hootsuite.
• Collaborate with the marketing team to ensure campaign goals are met and exceeded.
• Stay updated with the latest trends and best practices in digital marketing.
• Provide regular reports and insights to stakeholders.
• Participate in brainstorming sessions and creative workshops to drive innovation.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in influencer marketing or digital content creation.
• Proficient in using social media platforms and content creation tools like Canva and Adobe Creative Suite.
• Strong analytical skills with experience in data analysis tools like Excel and Google Analytics.
• Excellent communication and interpersonal skills.
• Ability to work independently and in a team environment.
• Creative and innovative thinker with a passion for digital media.
• Familiarity with Indonesian digital marketing landscape and trends.

🛠️ Keahlian

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