Head of Marketing (Beauty) - E-Commerce & Brand Strategy

Are you a visionary Head of Marketing with a passion for the beauty industry and a proven track record in e-commerce growth? Allied Search Pte. Ltd. is seeking a dynamic and strategic marketing leader to spearhead our beauty brand in Bali. If you thrive on crafting innovative marketing strategies and driving brand growth, we want to hear from you.

In this role, you will be responsible for developing and executing marketing campaigns that align with our brand vision, leveraging data-driven insights to optimize performance. You will work closely with cross-functional teams to ensure seamless execution of marketing initiatives, from concept to launch. This is an exciting opportunity to be part of a growing beauty brand in the vibrant city of Canggu, Bali.

If you are a strategic thinker with a passion for beauty and e-commerce, we invite you to apply and join our team in shaping the future of our brand.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to drive brand awareness, customer acquisition, and retention.
• Lead and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
• Collaborate with product development teams to ensure marketing campaigns align with product launches and brand messaging.
• Leverage data analytics tools such as Google Analytics, SEMrush, and social media insights to measure campaign performance and make data-driven decisions.
• Manage and optimize digital marketing channels, including SEO, SEM, email marketing, and social media advertising.
• Conduct market research to identify trends, opportunities, and competitive insights for the beauty industry.
• Build and maintain strong relationships with key stakeholders, including influencers, media partners, and retail collaborators.
• Monitor industry trends and best practices to ensure our marketing strategies remain competitive and relevant.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• 7-10 years of experience in marketing, with a focus on e-commerce and brand strategy.
• Proven track record of driving e-commerce growth and increasing sales through marketing initiatives.
• Strong understanding of digital marketing channels and tools, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Experience working with beauty brands or the beauty industry is a plus.
• Excellent leadership and team management skills, with the ability to inspire and motivate a marketing team.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Proficiency in English, both written and spoken.

🛠️ Keahlian

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